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ICON 2024 Recap: A Panel on “Strengthening Trust in a World of Disinformation”

Professor Paul Hardart

Clinical Professor of Marketing at NYU Stern School of Business

The insightful discussion featured a wide range of topics related to misinformation and disinformation, including consumers declining trust in the media, storytelling and fact-checking, guiding clients in recognizing and combating false information, AI’s potential for good and bad, strategies to help safeguard the truth, and more.

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