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On March 24, 2025, GEC Academy unveiled a new logo at its annual gala in Beijing, marking a shift in both its visual identity and its vision for the future. Replacing the traditional dot with an infinity symbol, the new logo represents the endless possibilities ahead. This rebrand is a key milestone in GEC Academy’s ongoing commitment to innovation and growth, and leading the way in shaping an innovative and forward-thinking educational landscape in the AI-driven era.
The new logo embodies two core values at the heart of GEC Academy’s mission:
Unlocking Infinite Potential
Education is about more than just sharing knowledge—it’s about preparing students for an ever-evolving world. In the face of the opportunities and challenges presented by AI, the new logo represents GEC’s commitment to unlocking students’ full potential and thriving in a world of limitless possibilities.
A Brand with an Infinite Future
As a leading force in the educational sector, GEC Academy is committed to creating a forward-thinking, sustainable ecosystem of innovation. The infinity symbol represents GEC’s continuous growth and dedication to an exciting, limitless future.
A Journey of Innovation and Growth
Since its founding in 2016, GEC Academy has experienced a remarkable journey of growth, evolving from a startup into a leader in innovative education. The original logo, represented by a simple dot, symbolized GEC’s founding vision: to break down traditional educational barriers and build a platform for systemic knowledge creation and innovative thinking. Over the years, GEC has continuously pushed the boundaries of education with groundbreaking initiatives, including:
Introducing the first online research-oriented educational platform in China, driven by Project-Based Learning (PBL).
Developing a comprehensive PBL education system that integrates international curricula and higher education disciplines.
Launching iHUB (formerly AIHUB), a hybrid learning platform that blends online and offline experiences to support interdisciplinary research.
Leading the way during the pandemic by creating a localized, internationalized education model that made high-quality learning accessible across borders and time zones.
Key Milestones in GEC Academy’s Evolution
As technology and AI continue to reshape education, GEC Academy has embraced this transformation, pushing the boundaries of practical learning. Reflecting this shift, the meaning of the original logo has evolved: what started as a simple dot, symbolizing the beginning of GEC’s journey, has transformed into a representation of singularity — a pivotal moment in the technological revolution and GEC’s ongoing commitment to innovation and redefining education. As part of the journey, GEC has achieved several milestones:
Partnering with over 70 universities across China, including 12 prestigious Project 985 universities, to foster academic collaboration and research.
Developing a range of sub-brands, including Path Academics, Future Scholar, STEAM Squirrel, IEPQ Learning Center, and iHUB, creating a dynamic and interdisciplinary educational ecosystem.
Establishing ASI Global and collaborating with the International Competence Development Committee of the China Society for Educational Development Strategy to initiate Global Competence Development courses, which teach students to enhance global competence and embrace diversity.
Partnering with Shanghai Jiao Tong University to establish the SJTU-GEC Center for Innovative Design in Interdisciplinary Studies, focusing on AI, robotics, new energy vehicles, and healthcare.
Forming a strategic partnership with the University of Cambridge’s Digital Education Futures Initiative (DEFI) to empower educators, students, and EdTech developers with practical learning and access to cutting-edge technology.
Collaborating with the Suzhou Research Institute for Innovation at Nanjing University to establish a joint lab aimed at advancing AI + education research and driving industry transformation.
Over the years, GEC Academy has built strong partnerships with top global institutions, developing a diverse, interdisciplinary curriculum that prepares students for the future. As AI and technology are reshaping education across all levels, from K-12 to higher education, GEC has witnessed profound changes in teaching content, learning methods, program structures, and research approaches, and therefore, is shifting toward critical thinking, hands-on learning, and problem-solving, encouraging students to ask questions and find solutions. This shift in the educational landscape is precisely why GEC has chosen to update its logo at this moment. The new infinity symbol represents our continued commitment to growth, innovation, and the endless possibilities ahead in education and beyond.
Looking ahead, GEC Academy is committed to developing the skills students need to succeed in a rapidly evolving world. By focusing on research, creativity, and problem-solving, we’re preparing them for the industries of tomorrow. With an emphasis on AI and ongoing innovation and through strong global partnerships, we’ll continue to offer more opportunities for hands-on experience and career development, creating an ecosystem where personal, industry, and societal goals come together.